{"id":567,"date":"2023-03-03T14:29:52","date_gmt":"2023-03-03T14:29:52","guid":{"rendered":"https:\/\/oanastanciulescu.ro\/?p=567"},"modified":"2023-03-03T14:30:54","modified_gmt":"2023-03-03T14:30:54","slug":"eugen-ionescu-si-eugen-jebeleanu-intalnire-la-automat-cum-era-viata-sociala-intre1918-1940-si-cat-de-acerba-era-lupta-pentru-publicitate","status":"publish","type":"post","link":"https:\/\/oanastanciulescu.ro\/index.php\/2023\/03\/03\/eugen-ionescu-si-eugen-jebeleanu-intalnire-la-automat-cum-era-viata-sociala-intre1918-1940-si-cat-de-acerba-era-lupta-pentru-publicitate\/","title":{"rendered":"Cum era via\u021ba social\u0103 \u00eentre1918-1940 \u0219i c\u00e2t de acerb\u0103 era lupta pentru publicitate\/Eugen Ionescu \u0219i Eugen jebeleanu, \u00eent\u00e2lnire la \u201eautomat\u201d"},"content":{"rendered":"<div class=\"td-post-content\">\n<p>Pentru cei care au tr\u0103it \u00een perioada interbelic\u0103, explozia de culoare \u0219i via\u021b\u0103 din 1990 era ceva cunoscut.<\/p>\n<p>\u00cen timp ce genera\u021biile mai tinere se extaziau, de pild\u0103, la orice reclam\u0103 sau produs nou ap\u0103rut pe pia\u021b\u0103, dup\u0103 at\u00e2\u021bia zeci de ani cenu\u0219ii, interbelicii z\u00e2mbeau \u00eeng\u0103duitor spun\u00e2nd simplu \u201cnoi am mai tr\u0103it asta, sau am mai v\u0103zut a\u0219a ceva\u201c. Sigur c\u0103 era greu de crezut acest lucru. Starbucks, Paul, Mcdonalds. Cum era posibil? \u0218i totu\u0219i, cam a\u0219a a fost!<\/p>\n<p><strong><em>Cum era via\u021ba social\u0103 \u00een perioada 1918-1940<\/em><\/strong><\/p>\n<p>Dar iat\u0103 ce spune Vlaicu B\u00e2rna, \u00een cartea sa \u201e\u00centre Cap\u015fa \u015fi Corso\u201d:<\/p>\n<p>\u201c\u00cen perioada interbelic\u0103, primele dou\u0103 automate\u00a0<em>Herdan<\/em>\u00a0au fost \u00een blocul Aro \u015fi \u00een Bulevardul Academiei, vis-a-vis de libr\u0103ria \u201cCartea Rom\u00e2neasc\u0103\u201d.<\/p>\n<p>Clientul \u00ee\u015fi lua frugala hran\u0103 l\u00e2ng\u0103 ni\u015fte m\u0103su\u0163e dimensionate pentru \u00een\u0103l\u0163imea statului \u00een picioare.<\/p>\n<p>Ceva mai t\u00e2rziu, automatul\u00a0<em>Herdan<\/em>\u00a0\u00ee\u015fi avea \u00een Calea Victoriei \u00een fa\u0163a Palatului Telefoanelor o cl\u0103dire cu trei nivele.<\/p>\n<p>La parter clientela st\u0103tea \u015fi consuma \u00een picioare, la cele dou\u0103 etaje erau mese cu scaune, iar fetele \u00een uniform\u0103 luau aici comenzi \u015fi serveau ca la restaurant.<\/p>\n<p>\u00cen acel loc \u00ee\u015fi f\u0103cuser\u0103 vad boema bucure\u015ftean\u0103 \u015fi i-am auzit de multe ori pe Jebeleanu, pe Horia Groza \u015fi pe Eugen Ionescu, pomenind de \u00eent\u00e2lnirile lor de la automat\u201d.<\/p>\n<p>Vi se pare cunoscut, nu?<\/p>\n<p>Acum, unele din restaurantele vestite ale vremii au fost \u00eenlocuite de cele cu patroni celebri \u2013 Marius Tuc\u0103, Mircea Dinescu sau Gino Iorgulescu, altele rezist\u0103 eroic ajutate de l\u0103utari \u0219i mici din ce \u00een ce mai mari.<\/p>\n<p>\u201cPentru alte gust\u0103ri frugale, cu economie de timp \u015fi bani, centrul Bucure\u015ftilor mai avea c\u00e2teva puncte. Era bodega\u00a0<em>Mercur<\/em>\u00a0din pasajul\u00a0<em>Imobiliara<\/em>, cu produse din carne, consumate \u00een fa\u0163a bufetului, \u00een picioare, apoi bodega\u00a0<em>Dragomir Niculescu<\/em>\u00a0cu vestitele pateuri cu ciuperci \u015fi bere\u00a0<em>Lowenbrau<\/em>\u00a0\u015fi pl\u0103cint\u0103ria\u00a0<em>Tic-Tac<\/em>\u00a0de pe bulevardul Elisabeta, cu prostiile ei de foetaj fin cu carne \u015fi br\u00e2nz\u0103, asociate vinului negru la sfert sau la pahar. C\u00e2t despre vestitele restaurante ale centrului, ele erau\u00a0<em>Cap\u015fa<\/em>,\u00a0<em>Enescu<\/em>,\u00a0<em>Continental<\/em>,\u00a0<em>Modern<\/em>,\u00a0<em>Ath\u00e9n\u00e9e Palace<\/em>\u00a0\u015fi\u00a0<em>Cina\u201d<\/em>.<\/p>\n<p>Lupta pentru publicitate era acerb\u0103 \u0219i \u00een vremea aceea, a\u0219a se face c\u0103 paginile ziarelor din perioada interbelic\u0103 erau \u00een\u021besate de reclame, de la past\u0103 de din\u021bi la \u00eenc\u0103l\u021b\u0103minte \u2013 de la \u00eenc\u0103l\u021b\u0103mintea Bally, Flota Englez\u0103, sau \u0219o\u0219oni de dam\u0103 cu patent Macintosch. La reducere, evident. De la 1200, la 500 de lei.<\/p>\n<\/div>\n<footer>\n<div class=\"td-block-row td-post-next-prev\">\n<div class=\"td-block-span6 td-post-prev-post\">\n<div class=\"td-post-next-prev-content\"><\/div>\n<\/div>\n<\/div>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Pentru cei care au tr\u0103it \u00een perioada interbelic\u0103, explozia de culoare \u0219i via\u021b\u0103 din 1990 era ceva cunoscut. \u00cen timp ce genera\u021biile mai tinere se extaziau, de pild\u0103, la orice reclam\u0103 sau produs nou&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[278,244,272,273,274,275,276,277],"_links":{"self":[{"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/posts\/567"}],"collection":[{"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/comments?post=567"}],"version-history":[{"count":2,"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/posts\/567\/revisions"}],"predecessor-version":[{"id":570,"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/posts\/567\/revisions\/570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/media\/568"}],"wp:attachment":[{"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/media?parent=567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/categories?post=567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oanastanciulescu.ro\/index.php\/wp-json\/wp\/v2\/tags?post=567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}